If you think the stylish and glamorous Mercedes Benz SL550 is still not enough to grab everyone’s attention, then a diamond covered SL550 will most definitely do. Or rather, overdo. This one was unveiled at an auto show in oil-rich
And guess who owns this car, yep! Saudi Prince Waleed’s- it is his 38th car. The Total cost of the car: $ 4.8 Million (USD).
Now you know what your gas money is providing.
I came across this video clip all about the history of diamonds, it is pretty funny. Enjoy it.
http://www.jcoc.tv/view_video.php?id=153
Moshe
We have people asking us all the time what is the ideal cut in a pear shape diamond or a emerald cut diamond, so I decided to add these pictures to make is easer to understand. Hope this will help.
Now lets take a look at the first picture, this is a emerald cut diamond. Lets say on the certificate by the measurement it says that the size is a 9.81×7.45×4.95 you take the first number and divide it into the second number in this case it will come out to 1.31 now you look at our picture below you see that this is a beautiful diamond shape.
The same you do with each cut diamond. Use these pictures below to help you decide what ratio diamond is the nicest in each shape.
Did you ever think to yourself where the name tennis bracelets came from, ok here is your answer.
According to Diamondbug it is called a tennis bracelet because in 1987, Chris Evert, the former World No. 1 woman tennis player and the winner of 18 Grand Slam singles titles, was playing in the U.S. Open. She was wearing an elegant, light in-line diamond bracelet, which accidentally broke and the match was interrupted to allow Chris to recover her precious diamonds. The ‘tennis bracelet’ incident sparked a new name for the item and sparked a huge jewelry trend.
We at www.diamondsonfifth.com sell beautiful tennis bracelets from $2000.00 and up.
He brings her to an empty movie theater and the lights darken. Suddenly, there she is on the screen—black-and-white images of their courtship. And there he is, by her side in the dark, presenting a three-stone diamond ring.
The ad ran late one afternoon in July 2000 in a darkened room in Charterhouse Street. It was the day De Beers unveiled the three-stone ring known as the “Diamond Dream.”
The impact was far-reaching, extending to other categories (three-stone jewelry, sometimes referred to as PPF—past, present, future—now accounts for some 10 percent of all women’s diamond jewelry worldwide, according to the DPS) and to every continent.
Clearly a bridal product (it was initially an anniversary band but soon became an engagement ring alternative), and very much a “diamond as the hero” piece, it nonetheless had modesty written large. Like the woman in the ad, and the women in the “Steps” and “Hands” ads that followed, this new three-stone ring was as serious as it was lovely. Its beauty lay in trim and thoughtful lines—Audrey Hepburn rather than Liz Taylor—and in each ad, its presentation induced a quiet but profound reaction from a woman who played her cards close to the chest.
Madonna, Sharon Stone, Toni Braxton, Jennie Garth, and others received them in mid-proposal. Their celebrity helped expand the category—from anniversary band to engagement ring, but also from emotion driven to aspirational, modestly private to glaringly public.
In the process, a new three-stone guideline was born. With centers two or three times larger than the sides’ total weight, the ring was an engagement ring, and centers were often raised in such settings. Those differences lost the abbreviated diamond wall for a look that was almost a solitaire, with the sides as supporting cast, but it still worked.
We at Diamondsonfifth offer the most beautiful three stone rings, earrings pendants, prices ranging from a few hundred dollars to a few thousand dollars, that way we fit everybody’s budget.
If you have any question please feel free to contact us at 866-382-0288.
Thanks
The DiamondsOnFifth Team
Emarald cut diamond 3.12 E VS1
We are finally back safely in London.
Thanks for the photos we received, they are great and will be treasured.
Also, thanks very much to you and all your colleagues for your wonderful hospitality. You really made this experience a special and memorable one for us. We are ecstaticly happy with the ring which is absolutely stunning (I am just as obsessed with it as Tamara!)
Moshe, you really could not have done more for us! Thanks so much for all your time and consideration, you really looked after us brilliantly, and thought about everything for us.
The tour of your diamond-making business is something that Tiffany can never compete with, it was fascinating - and by the way, Tiffany don’t have the choice of diamonds that you have either! (I know becuase I went in looking for a similar stone to see how much money I had saved by shopping with you - the answer is that they charge about 65% more than you and have a much smaller selection!) It was also great to meet and get photos with the jeweller who actually made our ring.
We will send you the photos we took (which are great). We will certainly mention you to all of our friends - it would be impossible not to, because you are such a central and happy part of our engagement story!
We will definitely stay in touch.
Best Wishes
Michael and Tamara
June 18 2007
Princess cut diamond 2.38 F VS2 set in a three stone ring.
Moshe — I just want to thank you for all your personalized service and the level of comfort you gave me in dealing with “Diamonds on fifth“. I have to tell you I was skeptical in dealing with a company and sales person I found on the Internet —- however, your expertise, insight and warm personality gave me the comfort level to invest in the beautiful GEM and setting. Jessie was more than pleased and has come to grips with marrying me 
Having visited the store and met you in person, she could not say enough nice things. Thank you so much for all your help in making my diamond experience pleasurable — and my engagement memorable. You’re the BEST my friend.Warm Regards and Thanks
DavidLaurys Station PA
June 6 2007
Emarald cut diamond 3.00 I VS2 - Diamond eternity band 4.96 H VS1
My husband and I purchased the most beautiful diamond engagement ring and eternity band from Diamonds on Fifth. They are consummate professionals and in my opinion, the best in New York’s famed diamond district. They are honest and fair and know diamonds – what else can you ask for? I will be a lifetime client and have referred all of my friends. Moshe is wonderful – I think I’m ready for earrings!!
Sunny Hostin
Legal Analyst, Court TV and FoxNews
Just as we see from our great customers, this report just confirms what we see.
Once upon a time, when a man proposed, he gave a woman a shiny solitaire diamond engagement ring. It was the standard. It’s probably what her friends had and she was eager to join the club.
Fast forward to 2007: It’s now the norm for a woman to influence what her engagement ring will look like — if not to pick it out herself, says Mary Moses Kinney, director of the Independent Jewelers Organization. The result is bigger stones, nontraditional settings and some rings that forgo the diamond altogether. “Size matters,” says Millie Martini Bratten, editorial director of the Conde Nast Bridal Group. “People love a big sparkly ring, especially coming from the person they love most in the world.”
Moses Kinney thinks the larger rocks are being driven by two things: Women aren’t shy about asking for what they want, and, because couples are getting married a bit older, they typically have more money to spend. The older bride also has had more time to carve out her personal style. “Women want personality in their ring. They want to make an emotional statement with the ring.
They want it to reflect who they are,” says Moses Kinney. The groom, Bratten says, if left to his own devices, would probably still go for a classic solitaire because that’s what he thinks an engagement ring looks like. But he’s rarely left to his own devices. Usually, she says, “He will take his fiancee to the store and let her point out shapes she likes — the shape is the priority — and settings. She’ll drop hints whether she likes gold, platinum or white gold.”
Read more http://www.firstcoastnews.com/news/usworld/news-article.aspx?storyid=83512
Future dentist David Ung wore out a lot of shoe leather shopping for a diamond engagement ring for his fiancée, Ynhi Nguyen.
“I went from 47th St. to Chinatown,” said Ung, 29, who visited more than 10 stores in a month. But when it came to actually buying the bling, he went online to jewelry Web site diamond.com.
Ung, who’s studying at New York University College of Dentistry, plunked down $5,000 for a 1.15-carat, round, colorless diamond ring, even though he first saw it when it arrived in a box at his home.
“I love it, it’s shiny, it’s sparkling,” said Nguyen, a 33-year-old accountant from Vancouver.
Ung loves it too - for a different reason. A comparable ring “would have been $7,000 to $8,000 in a store,” he said.
For many men, there are few things more daunting than buying an engagement ring. Not only are they expected to fork over a huge sum - etiquette experts have long recommended spending two months of salary - assessing the quality and value of diamonds can be as angst-ridden as meeting the in-laws.
But jewelry Web sites such as diamond.com, ice.com, whiteflash.com, diamondsonfifth.com, mondera.com, ross-simons.com, abazias.com and industry leader bluenile.com are taking the guesswork out of the hunt, and offering a growing number of grooms a less expensive alternative to traditional and often intimidating stores.
Prices for diamond rings purchased online can be 20% to 40% less than comparable stones behind the glass shelves. The reason: jewelry Web sites, which have far lower expenses, will often take a much lower markup on their merchandise.
“A $1,000 diamond at Zales will be $650 at Blue Nile,” said Ken Gassman, president of the Jewelry Industry Research Institute, an independent research firm. “Zales’ profit margin is 50%,” he said, while “Blue Nile’s is 20%.”
For Gabriel Weaver, a 29-year-old lawyer from Boerum Hill, Brooklyn, scoring what he considered a good price on a ring - $4,000 for a 1.1-carat, near colorless Asscher-cut rock - wasn’t the only reason he bought from bluenile.com.
Weaver said the Web site had great information that helped him choose among Blue Nile’s vast selection - 50,000 stones and 100 settings. The catalog ranges from a .23-carat diamond of medium clarity for $277 to a 12.23-carat piece of ice for $1.369 million.
Blue Nile and others are making jittery grooms more comfortable with 30-day return policies and certificates from independent diamond-grading labs backing up their diamonds. Place an order and the ring will arrive at your doorstep in three business days.
The sites demystify the buying process by detailing what’s universally known as the four c’s - cut, clarity, color and carat weight - that factor into each diamond’s value. Knowing those attributes for any given stone makes it much easier to compare prices.
For now, online sales are still just a fraction of the diamond engagement ring business. But the numbers are growing along with online jewelry sales - the fastest-growing Web retail category overall.
Gassman estimates that, of the $6.2 billion worth of engagement rings sold last year, $500 million, or 8%, were bought online. Five years ago, Net sales accounted for only 1%. The average price of an engagement ring online or off was $3,200 last year, according to the Diamond Information Center.
Jewelry stores aren’t going away any time soon, though many are hurting because of the Web. There will always be people who insist on actually seeing a stone and comparing it to others.
Buying a diamond is “a touch-me, feel-me kind of thing,” insisted Harvey Nagin, president of the 47th St. Business Improvement District, which represents 3,000 Diamond District retailers and wholesalers. He added that wise shoppers will find 47th St. prices competitive with the Web.
If you choose to buy a diamond online, make sure you are buying from a reputable store. Read shoppers’ reviews on comparison shopping sites such as shopzilla.com or shopping.com, said ice.com marketing chief Pinny Gniwisch.
Only shop at a retailer that has a liberal return policy and provides certification from the Gemological Institute of America or the American Gem Society.
And once you buy, have an independent appraiser grade your diamond, said gem expert Antoinette Matlins, author of “Diamonds.” Given the investment, she said, “It is money well spent.”
$500M - Value of engagement rings bought on jewelry Web sites in 2006$3,200 - Average price of an engagement ring bought in 2006 on or offline