Tissot unveils ‘Danica Patrick’ T-Touch
Swiss watchmaker Tissot unveiled yesterday the T-Touch Danica Patrick Limited Edition watch, which is inspired by the company’s brand ambassador, racecar driver Danica Patrick.
The watch features a mother-of-pearl face set with 58 Top Wesselton diamonds with VS/SI clarity totaling 0.14 carats. The caseback features Patrick’s engraved signature and the limited-edition number. A total of 2,007 units will be available worldwide.
The T-Touch offers proprietary tactile technology activated by the touch of a finger. It includes features such as a barometer that indicates meteorological definitions, chronograph, compass and thermometer. The retail price is $1,095.
At the unveiling, Patrick said she loves the watch, and if she had to buy it she would, labeling it as “ideal.”