More Women buying Diamonds & jewelry
In today’s world it’s going around that more women are buying jewelry. For instance Pam McGinnis didn’t event think to drop $1,000 on a Lecil Henderson necklace from Sanders Jewelers in Pasadena. As well after her husband lost his first diamond wedding band she didn’t even flinch to buy him another one. She figures that if she’s working and she’s likes a piece she is going to buy it. Going back 25 years ago no jewelry purchase was made unless it was by a gentleman.
Women are pulling more cash out of their handbags for loose diamonds and gold, experts say. Over the past two decades, they are taking on a greater role in the work place, as well they are really benefiting from the trend ,local jewelers say.
Moshe from Diamonds on Fifth says that he estimates that about 30 percent of his sales came from self purchasing women last year. It shows that the growing demand shows a social shift that more women are moving up and bringing home higher salaries. Women are expected to make up 48 percent of the labor force by next year. (U.S. Bureau of Labor Statistics says) .That is up from 45 percent in 1988.
Larry Sanders, President of Sanders Jewelers estimated that between 30 percent and 40 percent are self- purchasing women.
Ms. Schupak stated that ” the traditional perception has been that men buy jewelry for women period”.
Back into the late 1980’s and early 1990’s women are purchasing two-thirds of all gold jewelry and 90 percent of all sterling silver. But it also says that a larger number of women are buying diamonds now and plenty of colored gem jewelry Ms. Schupack says. MVI Marketing Jewelry Consumer opinion Council survey says that 84 percent of respondents were women, and more then two- thirds bought jewelry for themselves in the past.
WR chance, which carried 90 percent of products for women recently had designer Amy Levine in the store , and bought five or six items ranging in price from $300 to $5,000. The store recently had a ladies night event to help women develop a wish list that they want their others to buy them.
Happens to be that 90 percent of the sales that night were purchased from women for themselves. Mr. Chance says that women are having a bigger interest in the purchases and even paying a portion for the engagement ring.