Ringing in 2008 with a proposal
Monday December 31,2007
Tonight’s the night!
On Friday, several jewelers were awaiting pickups from boyfriends who had selected diamonds rings in advance, to be fitted for tonight’s romantic moment. Other customers had ordered rings for New Year’s anniversaries as well.
For many jewelers it’s the busiest time of the year. There is lots of competition on the Internet and the retailers are tight. Jewelers in several stores were doing quit nicely they said.
Kasuba agreed that diamonds are increasingly competitive business. The Internet has really tightened up the profit margins for diamonds in particular. Plenty of people will get ideas online for Diamonds rings and then come online to make a purchase; the personal touch of a store cant be found online, says Kasuba and others.
Richard Wise says, Ninety-five percent of gems sold in the United States are diamonds.
Moshe, from Diamonds on Fifth says that the holidays are certainly the busiest time of the year for him.
Engagement rings sales often are a secretive matter, on the order of a covert intelligence operation, so jewelers would not turn over their pre-engagement customers for an interviewer’s questions on the engagement ritual.