Bridal by the Numbers
This year’s review of the U.S bridal jewelry offers an amazing snapshot of sales, brand recognition, non-diamond engagement ring alternatives, and more.
JCK surveyed its nationwide panel of jewelry industry members, 100 percent of whom carry bridal jewelry. In October 2007 some of 430 bridal jewelry retailers answered email surveys.
The average price point of diamond engagement rings in second marriages is higher than the first. All figures aim to help jewelers remain competitive through benchmarking businesses against national peers.
Bridal Fast Facts
1.10 cts.: Average Center Stone Size
$3,200: Average Price of a DER
$2,633: Average Price of a DER 5 years ago
Annual Averages
$809,433: Revenue from bridal jewelry
36%: Total % sales from bridal jewelry
$5,241: Price point of DERs in 1st-time marriages
$8,425: Price point of DERs in 2nd-time marriages
50%: % sales from 1st-time engagement rings
28%: % sales from 2nd-time engagement rings
SOURCE: DIAMOND INFORMATION CENTER
American Marriages Fast Facts
54%: % of married Americans
2.2M: Number of annual weddings
19%: % of widowed, divorced, or separated
27%: % never married (age 15+)
6,000: Number of daily weddings
25.3 + 27.1: Median marrying ages of women and men