E-Commerce holiday spending nears $28 billion
During the first 57 days of the 2007 holiday season (Nov.1-Dec.27), nearly $28 billon has spent online. There was a 19 percent increase compared with the same period last year, according to ComScore Inc.
As the holiday season slowing down, online sales are still relatively strong. According to ComScore, Chairman Greg Fulgoni had saw online sales of $545 million more then double the sales of the same day last year.
Online sales increased 21 percent in 2007 versus a year ago, and a full 2 percentage points higher then the overall holiday season growth rate.
It is to show that Customers were willing and able to take of the attractive late-season promotions and price discounts offered by retailers this year.
‘’Warm weather during the early part of November took its toll on online retail sales and played a role in holding down the growth in spending over the entire holiday season to a 19 percent rate, which is below last year’s level of 26 percent.