Men: Buy her a diamond for Valentine’s Day and she’ll shut up
The diamond industry is no dummy. For the past 60 years, they have been coming up with ways to get men into thinking that women are addicted to these “hard rocks,” diamond rocks of course.
The saying ” A Diamond Is Forever” was created by De Beers in 1947 and within 3 years of that 80% of engagement rings included a precious diamond. Since than, campaigns to increase sparkle sales have included the “eternity” ring and ” the right hand” ring.
Spotted yesterday morning in the front section of the New York Times, an add that reads as followed: ” Valentine’s Day is a made up holiday. But it’s her number one, all-time, don’t screw it up, favorite made up holiday.” Pictured above this message was a pair of princess cut stud earrings at least one carat each.
Clearly, the diamond community knows that guys feel pressure when it comes to Valentine’s Day, so why do we give into them; when we know all they are really saying is ” we know your women are crazy and all, but if you buy her a diamond, she might just stop nagging and make you some food.
So how do you want to spend your Valentine’s Day?