Boycott of Leviev’s Settlement on Mother’s Day
Tuesday, May 13th, 2008Soon after Leviev tried to open two other jewelry stores in the Emirate, on Mother’s Day eve he posted an ad in the New York Times with the title, “Happy Mother’s Day.”
Mother’s Day was originally established in 1870 by an abolitionist and activist named, Julia Ward Howe, in order to unite women against war. Instead, it seems like its being turned into another day for making money in the diamond district.
Together with the very brutal Dos santos regime, Leviev hires the Angolan security company to mine diamonds in Angola. The Angolan security companies have been indicted of, “humiliation, whipping, torture, sexual abuse, and in some cases assassinations.” The area in which Leviev mines, making his millions of dollars annually, also has the poorest of people in the country, sometimes without schools, health services, roads, or even filtered water.
Mothers, mainly Arab and Jewish mothers, were at a fury with Leviev for using Mother’s Day as a day of profit. Therefore, a boycott was developed by Adalah-NY along with some New York mothers and Palestinian mothers from the West Bank, in two villages where Leviev had built settlements.
The angry mothers felt that since the governemtn isn’t going to do anything about the situation, they were. A group of women made colorful Mother’s Day cards labeled, “A Special Mother’s Day Greeting about the Lev Leviev Group of Companies.” Beneath that was a picture of a woman protesting. These cards were being distributed right in front of the Lev Leviev store on Madison, in NYC. The goal of this boycott is to deprecate violence, support humanrights, and stop using Mother’s Day as a day of profit for corporations.   Â

