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Zales’ Holiday ads tops among young adults

Wednesday, December 19th, 2007

It all started with a hit pop song and young couples in love. A new survey shows that today days zales’ Holiday TV commercials have become young adults favorites. The survey, conducted by Columbus Ohio-based Big research for the retail advertising and Marketing association, asked 8,135 consumers between Dec. 4-11 to name their favorite holiday television ads.       

    Target ,Wal-mart and Macys grabbed the top three spots overall. In the sought after young adult category, zales’ ads snuck into the top 10. I saw this advertisement showing a young man giving a young women a zales’ jewelry holiday gift, as  the pop singer Vanessa Carlton’s (”A Thousands miles”) playing in the background.

    ”Many of this seasons television ads were created with young adults in mind”. As it says, If you put in a bit more humor and fun into the holiday it will attract more young adults  into the stores this season. 

       

    27.3 percent of young adults say that the television ads give them more encouragement to shop at specific stores. This is compared with just 17.1 percent of the other shoppers.

 Click here to view Zales’ ads

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